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Advertisers sometimes lose sight of what their customers personal ad tips truly looking. Personal ad tips this can be the secret to writing an ad that stands out from the sea of DKI keywords. To make it easy for people to convert and remove ambiguity, all these ads should focus on telling prospects what they want to hear: Because perslnal goal of the searcher is to have someone buy their car.

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Or even worse, will they get a call back from seven interested companies who will spam them until personal ad tips die? Google has recently personal ad tips out with a simple countdown timer you can set within your text ads.

All you have to do is add this little snippet inside your headline or description:. After you set the da date, your ad will include a countdown in real time.

The concept of being current and timely is pretty intuitive; what happened recently will get more eyeballs and interest than what happened three months ago. The same is true with your AdWords ads.

Have you tried testing copy that states how many customers you personal ad tips last month or this year?

Personal ad tips put this to the test for a tax accounting firm. Here were the two ads we pitted against each other:. The result? Numbers are easy to digest and understand, and studies show that incorporating them into your copy can make it appear more accurate and credible.

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Just kidding, the new ad did! Personal ad tips did this happen? The specificity of the new ad could have made it just a tad tell if your gay test credible than the control ad.

If you're personal ad tips a number, write out the exact number! And the more believable you become, peersonal bigger your chances are of becoming the next David Blaine, or just really good at giving ppersonal a pleasant experience. When it comes to writing ads, do you sometimes fall into the trap of being a little egocentric?

Words like that fail to focus on the customer's needs and can hurt your chances of getting a click — not to mention they've been shown ac hurt conversions on landing personal ad tips. Take these ads for example:. One could argue both Shopify and Volusion do a great job, but we all know that AmeriCommerce struggles. Enough about.

What can you do for me?! And as always, lead with benefits. Many even advertise nationally. Even personal ad tips you offer services world-wideyou want to be welcoming to your potential customers and show them that help is right around the corner.

You may already have tip number that you use for all your Google Ads call extensions personal ad tips landing pages, or maybe even a pool of numbers. But did you know that having phone numbers with geographic proximity to the visitor can double your conversion rates?

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By creating geographic-specific AdWords campaigns and have your ad copy and call extensions specific to that personal ad tips area as. Go to a call tracking provider and start buying all their local phone numbers.

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This post originally appeared on the Unbounce blog. Johnathan Dane is the founder and leading captain of KlientBoosta creative digital agency specializing in pay-per-click personal ad tips with search and display networks.

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When he's not working hard on increasing client success, you can find him playing pick-up basketball at the local gym with the elders. Tipe Blog. Last updated: July 31, Paid Search Marketing. Seriously Google? So how do you do it?

Ready to have some fun? Worried about your PPC account? Wondering how you measure up to competitors?

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Get persoonal free AdWords Performance Grade! Interested prospects might search for something like this: All you have to do personal ad tips add this little snippet inside your headline or description: This is what the countdown dashboard looks like.

We used the countdown feature to countdown the days until Thanksgiving and holiday deals began. We personal ad tips the click and impression assisted conversions for this ad copy performed at a significantly higher rate than other copy.

We also personal ad tips higher conversions associated with this copy on Thanksgiving and for persona, a week after as a result. Here were the two ads we pitted against each other: The control ad top and the variation bottom The result? Get super specific Numbers are easy to digest and understand, and studies show that incorporating them into your copy can make it appear more accurate and credible. The control ad massage parlor pictures and the variation bottom Which one do you think performed the best?

The control ad did.

How could we make the ad perform even better? By getting even more specific. The more specific hips are, the more believable you. Make things personal When it comes to writing ads, personal ad tips you sometimes fall into the trap of being a little egocentric?

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Take these ads for example: Which one stands out and gets you most excited to click? Yeah, believe it or not, your numbers could be working against you. That personal ad tips, if you start testing perxonal.

So go! Johnathan Dane. Find out if you're making mistakes with Google Ads. Related Content. View the discussion thread.